01Services 02Approach 03Founder 04Process 05FAQ 06Contact Book a strategy call →

Full-funnel digital marketing agency

Marketing that's loud where it counts — and precise everywhere else.

Samatva Marketing is a full-service digital agency for ambitious, digital-first brands. From scroll-stopping social content to data-driven performance campaigns, we balance creative energy with measurable growth — built for how today's audiences discover, decide and buy.

Book a free strategy call → See what we do
12
Core services, one team
360°
Brand, demand & retention
4+ Yrs
Hands-on industry experience
Global
Perspective, local execution
Social Media Management Branding & Identity Performance Marketing SEO Meta Ads Google Ads Content Strategy Influencer Marketing Email Automation Web Design Analytics & Reporting Growth Consulting Social Media Management Branding & Identity Performance Marketing SEO Meta Ads Google Ads Content Strategy Influencer Marketing Email Automation Web Design Analytics & Reporting Growth Consulting

The name behind the agency

Samatva is Sanskrit for balance — and that's our whole approach to marketing.

Most agencies pick a side. There are the all-vibes creative shops chasing trends with no way to prove they work — and the spreadsheet-only performance teams that can run a campaign but can't build a brand worth advertising in the first place.

Samatva Marketing exists in the middle. We pair bold, of-the-moment creative with rigorous strategy, tracking and reporting — so your brand doesn't just look good, it grows. Measurably, sustainably, and in a way that compounds.

  • Creativity⚖Data-backed decisions
  • Brand-building⚖Performance marketing
  • Trend-led content⚖Timeless brand strategy
  • Quick wins⚖Long-term growth
सम

Equilibrium, by design.

Every strategy we build sits on this idea of balance — between what's exciting and what's effective, between today's trends and your brand's long-term equity, between art direction and analytics dashboards. It's not a tagline. It's how we structure every project, every team, and every report we send you.

SJ
Shubhi Jain
Founder & Lead Strategist
  • MSc, King's College London
  • 4+ years in marketing & brand strategy
  • Multi-market, global experience
  • Founder-led client partnerships

The person behind Samatva

Meet the founder, Shubhi Jain.

Shubhi Jain founded Samatva Marketing to bring senior-level marketing thinking to brands that are ready to grow but don't want — or need — the overhead of a giant agency.

With over four years of hands-on experience across social media, branding and performance marketing, Shubhi has worked across multiple markets and industries, giving her a genuinely multi-dimensional, global perspective on what makes a brand connect — wherever its audience happens to be.

She holds a Master's degree from King's College London, where she sharpened the strategic, research-led thinking that now shapes every campaign Samatva runs. For Shubhi, great marketing isn't about chasing every trend — it's about finding the balance between bold creative ideas and the data that proves they're working.

"That balance is the reason this agency is called Samatva — and it's the standard every project is held to."

What we do

Everything your brand needs to grow — under one roof.

Twelve core services, designed to work together as one full-funnel system — from the first impression to the repeat customer.

SMM

Social Media Management

End-to-end management of your brand's social presence — strategy, content calendars, creative production, scheduling, community engagement and performance tracking across Instagram, LinkedIn, X, YouTube, Pinterest and emerging platforms. We build a voice that feels native to each platform while staying true to your brand.

  • Platform strategy & content calendars
  • Reels, carousels & short-form video planning
  • Community management & DM/comment handling
  • Monthly performance reporting
BRND

Branding & Visual Identity

We build brands that are instantly recognisable — from logo design and colour systems to typography, brand voice, messaging guidelines and packaging design. Whether you're launching fresh or repositioning an existing brand, we create an identity flexible enough to scale across every touchpoint.

  • Logo & visual identity design
  • Brand guidelines & style guides
  • Brand voice & messaging frameworks
  • Packaging & merchandise design
PERF

Performance Marketing

Full-funnel, ROI-focused campaigns built to drive measurable outcomes — leads, sales, app installs or sign-ups. We plan, launch, test and optimise paid campaigns across platforms, constantly refining targeting, creatives and budgets to lower your cost per acquisition and scale what works.

  • Full-funnel campaign strategy
  • Audience research & targeting
  • Creative testing & A/B experiments
  • Budget management & ROAS optimisation
SEO

Search Engine Optimisation

Long-term, sustainable growth through organic search. We handle technical SEO audits, on-page optimisation, content strategy, link building and local SEO to help your website rank higher, attract qualified traffic and convert visitors — without relying solely on paid ads.

  • Technical & on-page SEO audits
  • Keyword research & content optimisation
  • Link building & off-page SEO
  • Local SEO & Google Business Profile
META

Meta Ads (Facebook & Instagram)

Strategic, creative-led advertising across Facebook and Instagram — from awareness to retargeting. We design scroll-stopping ad creatives, build precise audience segments, and continuously test formats like Reels ads, carousels and catalog ads to maximise return on ad spend.

  • Campaign strategy & funnel mapping
  • Audience segmentation & lookalikes
  • Ad creative design & copywriting
  • Retargeting & dynamic catalog ads
GADS

Google Ads

Capture demand right when people are searching. We manage Search, Display, Shopping and YouTube campaigns — from keyword research and bid strategy to ad copy, landing page alignment and conversion tracking — so every rupee of ad spend works harder.

  • Search & Shopping campaigns
  • Display & YouTube advertising
  • Keyword research & bid management
  • Conversion tracking & landing pages
CONT

Content Marketing & Strategy

Content that builds trust and drives discovery. From blog articles and SEO content to short-form video scripts, trend-led concepts and storytelling frameworks, we create content that speaks your audience's language across every platform.

  • Content strategy & calendars
  • Blog & website copywriting
  • Short-form video & Reels scripting
  • Trend research & ideation
INFL

Influencer & Creator Marketing

Tap into communities your brand can't reach alone. We identify, vet and manage partnerships with micro and macro influencers and content creators, run UGC (user-generated content) campaigns, and track performance to ensure every collaboration delivers real value.

  • Influencer sourcing & outreach
  • Campaign briefing & management
  • UGC content collection
  • Performance tracking & reporting
EMAIL

Email & WhatsApp Automation

Turn one-time buyers into repeat customers. We design and automate email and WhatsApp flows — welcome series, abandoned cart, post-purchase, re-engagement and newsletters — segmented and personalised to nurture your audience at every stage.

  • Automated flows & drip sequences
  • Newsletter design & copywriting
  • List segmentation & personalisation
  • Performance & deliverability monitoring
WEB

Website Design & Development

Your website is your hardest-working salesperson. We design and build fast, responsive, conversion-focused websites and landing pages — from e-commerce stores to lead-gen sites — optimised for both user experience and search engines.

  • Landing pages & full websites
  • E-commerce store setup
  • UX/UI design
  • Speed, mobile & SEO optimisation
DATA

Analytics, Tracking & Reporting

What gets measured gets improved. We set up clean tracking infrastructure — GA4, pixels, conversion events and dashboards — and translate the numbers into clear, actionable monthly reports so you always know what's working and why.

  • GA4 & pixel/tag setup
  • Custom dashboards
  • Funnel & attribution analysis
  • Monthly performance reports
STRAT

Marketing Strategy & Consulting

Sometimes what a brand needs most is direction. We offer marketing audits, go-to-market strategies, competitor research and growth roadmaps for founders and teams who want expert guidance on where to focus next.

  • Marketing & brand audits
  • Go-to-market strategy
  • Competitor & market research
  • Quarterly growth roadmaps

How we work

A simple, six-step process — built for clarity at every stage.

01

Discover & Audit

We start by understanding your brand, audience, competitors and current marketing efforts through in-depth research and audits — so every recommendation is grounded in your reality, not a template.

02

Strategise

We translate insights into a clear roadmap — channels, messaging, budgets and KPIs, all aligned with your goals and resourced realistically.

03

Create

Our team produces on-brand creative — content, ad assets, copy and design — built to perform across the platforms your audience actually uses.

04

Launch

We execute campaigns across chosen platforms with precise targeting and full tracking in place from day one — no guesswork after launch.

05

Optimise

We monitor performance closely, testing and refining creatives, audiences and budgets to continuously improve results.

06

Report & Scale

Transparent monthly reporting keeps you informed in plain language — and we double down on what's working to scale sustainably.

Why Samatva

Four ideas that shape every project we take on.

①

Founder-led strategy

Every project gets senior-level thinking from day one — not handed off to a rotating cast of juniors.

②

Full-funnel by design

Brand, demand and retention aren't separate departments here — we plan them together so every part of your funnel works toward the same goal.

③

Creativity, backed by data

Every idea is grounded in research and tracked against real numbers — and every optimisation respects what makes your brand, your brand.

④

Built for how people scroll

Strategies shaped around real platform behaviour — short attention spans, fast-moving trends, and audiences that spot anything inauthentic instantly.

FAQ

Questions, answered.

Can't find what you're looking for? Send us a message and we'll get back to you personally.

What industries do you work with? +

We work with brands across D2C, fashion & lifestyle, food & beverage, education, wellness, tech and more — anywhere there's an audience to reach online.

Can I take a single service, or only full packages? +

Both. You can start with one service — like SEO or social media management — or opt for an integrated, full-funnel package that covers everything from brand to performance.

How do you measure success? +

Through clearly defined KPIs set at the start of every project — covering reach, engagement, traffic, leads, conversions and overall return on investment.

How long before I see results? +

Paid campaigns typically show early signals within 2–4 weeks, while organic efforts like SEO and content marketing build momentum over 3–6 months. We'll set realistic expectations upfront.

Do you work with brands outside India? +

Yes. With international experience across markets, we work with brands globally — adapting strategy to local audiences while keeping execution consistent.

How do we get started? +

Book a free strategy call. We'll discuss your goals, take a look at your current marketing, and recommend the right starting point for your brand.

Get in touch

Let's find your brand's balance.

Tell us a bit about your brand, your goals, and where you're stuck. We'll get back to you within 24 hours with clear next steps — no jargon, no pressure.

☎ Call or WhatsApp +91 97176 19733 ✉ Email info@samatvamarketing.com

Founded by Shubhi Jain · MSc, King's College London · Full-funnel marketing for digital-first brands.

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